• China–Europe Business Bridge & Commercial Intelligence

    中欧商业桥梁及商业决策

    Empower Corporate Growth

    赋能企业成长

    Open-Minded, Multi-Perspective, Proactive Systematic Solution, Trusted Partner

    开放性思维、多角度思考、积极的系统性解决方案,值得信赖的伙伴

  • —— Cross-Border Support 跨境支持

    We Provide a Market Entry Solution Suite for Cross-Border Corporates

    我们为跨境企业提供

    全套品牌入市解决方案

    0-1 System Establishment | SOP & Optimization | Brand Tone

    从0到1系统搭建 | SOP建立及优化 | 品牌调性确立

  • Our Services

    我们的服务

    When you want to explore a new market but don't know where to begin, we help you turn uncertainty into a practical action plan.

    当您想要开拓新市场,却不确定从何入手时,我们能帮您将不确定性转化为切实可行的行动计划。

    Brand Strategy

    品牌战略

    Brand Positioning

    确立品牌定位

    Cultural Impact

    明确文化基调

    Marketing Proposal

    营销建议

    Product & Service Design

    产品与服务设计

    Strategic Alignment

    战略匹配

    Detail Customization

    细节微调

    System Foundation

    体系根基

    Commercial Intelligence

    商业决策支持

    Cooperators/Suppliers List

    合作 / 供应商名单

    Market Entry Challenges

    市场进入难点

    Practical Path

    实际操作路径

    Crisis Aversion

    风险规避建议

    Problem Solution

    问题解决方案

    Straightforward

    直击痛点

    Systematic Package

    系统化方案

    Practical Followup

    落地跟踪

    Business Representation

    业务代表

  • —— Transboundary 跨界

    Why Us?

    为什么选我们?

    Cross-Border

    跨国界

    Business with Chinese, British, German, French, Dutch, etc.

    中、英、德、法、荷、丹等国际业务

    Cross-Industry

    跨行业

    Experience in over 17 industries, with mature transferable capabilities.

    实操超过17个行业,成熟的可迁移经验。

    Cross-Culture

    跨文化

    Open-minded, enjoy communicating in multinational teams.

    思维开放,享受多国籍团队的沟通氛围。

    Reliable Partner

    可信赖的伙伴

    A partner that think alongside you, can give your back to in your business.

    能与你并肩思考,能让你放心依靠的伙伴。

    懂中国又懂海外市场的综合团队

    Integrated Team Knowing China & Overseas Markets

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    Founder & Executive Director

    创始人&执行董事

    Lillian Lee

    Chinese/British/French/Danish/Dominican Branding & Management Consultant

    Global Top 5 Real Estate Consultant/Agent

    ICAgile ICP-ACC, Chinese Therapist Level III

    中国/英国/法国/丹麦/多米尼加初创品牌及管理顾问

    原全球地产五大行咨询代理

    ICP-ACC敏捷教练,国家三级心理咨询师

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    Co-Founder & Strategy Director

    联合创始人&战略董事

    Mr. Tung

    40+ Years' Real Estate & Construction Entrepreneur in Asia & America

    The Cross Order of Civil Merit awarded by King Juan Carlos I of Spain

    Master of Engineering from UC Berkeley

    在亚洲及美国有40多年地产及建筑行业经验的企业家

    西班牙国王胡安·卡洛斯一世授予民事功绩勋章

    加州大学伯克利分校工程学硕士

  • —— Vision 愿景

    Creator of Newly Born Brand

    Innovator in Mature Market

    新生代品牌的创造者

    成熟市场的创新者

    PlanetEx Consultancy supports companies, investors, and institutions in navigating the China–Europe business environment.

    星粹咨询赋能企业、投资者及机构徜徉中欧商界。

    We enable clients to make better decisions long after the project has ended.

    我们帮助客户在项目结束后的很长一段时间内,做出更明智的决策。

  • —— Process 流程

    Under Control 一切尽在掌握

    Challenge your assumptions and help redefine your business opportunities from a China-Europe perspective.

    Discovery & Reframe

    探索与重构

    Clarification: Current Reality Map — where you are, where you think you're going, and what's actually blocking you in the China/Europe context. To see your situation written back to you clearly.

    澄清:现状地图——目前身处何处?认为自己要去往何方?在中国/欧洲背景下真正阻碍业务的因素是什么?清晰呈现业务现状。

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    Strategy & Roadmap

    战略与路线图

    Solution: A prioritised action plan with 3 options , each with trade-offs. Draft SOPs — the skeleton. Full version comes after Week 3 testing confirms what actually works.

    解决方案:一份包含三个选项的优先行动计划,每个选项都有其优缺点。标准操作程序(SOP)草案框架。第三周测试后,再确认切实有效的完整版。

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    Minimum Viable Action

    最小可行方案

    Validation: A real action executed, documented, and reviewed together. Make our value tangible — something that moved. One supplier introduction, one market research call, one draft agreement.

    验证:共同执行、记录并审核一项实际行动。我们的价值——实实在在的行动。一次供应商介绍、市场调研电话、协议草案。

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    System Handover

    系统化交付

    Next: Playbook — your personalised system for continuing without us, plus a clear proposal for ongoing support. A logical "here's what Phase 2 looks like."

    下一步:行动指南——为您量身定制的无需我们也可继续运营的系统,以及一份清晰的后续支持方案,一份逻辑清晰的“第二阶段计划”。

  • —— Contact Us 联系我们

    Explore Beyond Boundaries

    Live Beyond Borders

    探索边界之外

    开启生活跨越